Together with our official host, – the City of Eindhoven – we are currently working
on developing the program of the Beyond Data Event 2019



Program //  2018


09.15 – Opening by Milo & Bart Rosseau 

Milo van der Linden, Chairman Code For NI and
Bart Rosseau, Chief Data Officer, Ghent

09.30 – Welcome by Mary-Ann Schreurs

Mary-Ann Schreurs,Vice-Mayor of Innovation and Design, Sustainability and Culture, City of Eindhoven

9.45 – Keynote Speech – See beyond the data

Amen Ra Mashariki, Former Chief Analytics Officer, City of New York, Urban Analytics Lead at ESRI

10.05 – Keynote Speech – The Autonomous World

Fred Gerritse, VP Strategic alliances & Partnerships, HERE
Using big data in the Reality Index

10.25 – Keynote Speech – Data experiences from Boston City

Andrew Therriault, Chief Data Officer, City of Boston
Making Open Data Accessible: The Journey to Analyze Boston

More information
In 2017, the City of Boston released its second-generation open data portal, Analyze Boston. This new portal was the product of a two-year program to reinvent what open data looks like in Boston and how it’s shared with the public. One of the main findings of this work was that a repository of datasets is not enough—in order to make open data accessible, rather than just available, the city needed to provide more ways for users to find and interact with data. Andrew Therriault, Boston’s Chief Data Officer, will discuss how the city is now using a variety of applications, dashboards, maps, and other tools to deliver open data to a much wider audience, and how their Analytics Team is partnering with the Boston Public Library to make branch librarians the city’s ambassadors for open data.
10.45 – Questions
11.00 – We need a break! Time for coffee
11.30 – Keynote Speech – How to overcome legal challenges in an innovative environment and improve your chance of success

 Jeroen Naves, Senior attorney-at-law, specialised in IT, data and privacy at Pels Rijcken & Droogleever Fortuijn

11.50 – Panel: What are the challenges for Open data projects?

Hubert Bruls, Mayor Nijmegen



Mary-Ann Schreurs, Alderman Eindhoven



Irene Lammers, Program Manager Digitalization Provincie Noord-Brabant

12.10 – Session Round 1
12.40 – Session Round 2
Choose the session which fits your interests best

How to solve poverty, safety, and health challenges with data

What if cities can predict crime and poverty>
Moderator: Bart Rosseau, Chief Data Officer, City of Ghent


12.10 – Positive Health! Looking Beyond Data;

Hear about the experiences of creating a cross-over between the local government and local health care. Based on experience in Brummen (Gelderland) we will review the reasons of both success and failure.

Marcel van Kerkhoven, General practitioner
Jochem van Hal, Managing Partner I-Logos
Sebastiaan van Sandijk, Associate I-Logos Network

12.40 – “City Deal” Intelligence: Data Analytics to prevent organized Crime

What can we learn from the City Deal Intelligence, signed by Ministers,
Central Bureau of Statistics, Tax Office, Police Chefs and Mayors of Rotterdam, Amsterdam,
The Hague, Utrecht and Tilburg. A joint experiment in which they
Analyze combined government data for 1 year to gain an insight into organized crime.

Marc Noordhoek, Programme Lead City Deal Intelligence, the Ministry of the Interior and Kingdom Relations

How to solve city planning and mobility challenges with data

No more traffic causalities and depopulation of city areas by opening up data!
Moderator: Milo van der Linden, Chairman Code For NL


12.10 – Can you become a Smart City faster? Use the Smart City

StarterK!t now!


Eindhoven has bundled the tools developed over the past 5 years in its pioneering efforts to become a smart city. Tools include non-technological policy tools, like Open Data Principles and an IoT Charter. It will also be possible to make use of a FIWARE implementation created at the Living Lab Stratumseind 2.0, supported by ATOS Nederland. These tools are being made available free of cost. The purpose is to come to a collaboration with ambitious cities eager to advance faster and to share resources along the way.

CeesJan Mol, Digital Pioneer, Venturespring

12.40 – Brainport Smart District, the smartest district in the World

Building 1500 houses in Helmond, Brainport Smart District.

  • The concept of Brainport Smart District: 12 design principles
  • The role of data in Brainport Smart District
  • The role of the residents, municipality and government on management and storage of data
  • New business models on data

Ir. J. Van der Geest, Strategic program manager, City of Helmond

The changing roles of government and citizens – Who owns the data?

More power for the citizens by opening up data!

Moderators: Guus Sluijter and Olha Bondarenko, CIO Department, City of Eindhoven


12.10 – Inspiring Data Business case: Personalized data combining Social and out of Home

A stimulating session to take you in the rapidly changing landscape of advertising by data, creativity and technology

Pieter van Geel, Head of Analytics, Conversion & Data Science, Greenhouse Group
Martijn van Meel, Creative Director, Greenhouse Group

12.40 – Case: The impact of Data Sensoring in a City

Guidelines for working with sensors in a City
Magdalena Grus, Advisor for Product and Process Innovation, Kadaster
Jene van der Heide, Senior Strategic Advisor, Kadaster


13.05 – Time for sandwiches and drinks

Experience data projects at the Data Playground!

14.05 – Start Table Talks and 1 session
More information
  1. Current challenges with sensor data

We will touch on the main legal, practical and ethical quandaries regarding acquiring and using sensor data in urban public spaces. Both by private organizations and governments. Do we need regulation? What about privacy? Who should claim responsibility? And for which parts? Join us and find out what is happening right now and where it might be going.


Daan Corver, Senior associate at Pels Rijcken & Droogleever Fortuijn

  1. What are the possibilities and dangers of the use of data combined with virtual reality/augmented reality/ mixed reality?

The use of new technologies such as VR/AR/MR requires the use of digital devices. Of course this gives us the opportunity to channel and harvest the data that comes out of the use of these devices. We can even take it a step further and combine these technologies with gps, biofeedback, neurofeedback, movement… etc. It can give us great insight in human behavior (city walks, architecture) and it can brings us new methods in, for example, healthcare (therapy, education). On the other hand is gives us great responsibility when it comes to privacy and interpretation of the data.


Frederike Manders, CEO/VR Expert, MaMa Productions

  1. Positive Health! Looking Beyond Data;

Marcel van Kerkhoven (General Practitioner) , Jochem van Hall (I-Logos) and Sebastiaan van Sandijk (Public Healthcare) are creating a cross-over between local government and local health care. They look beyond the borders of the daily practice and speak about the use and necessity, and possibilities of a better cooperation and exchange between the municipalities and the healthcare organizations. Based on experience in Brummen (Gelderland) we review the reasons of both success and failure, looking into thresholds and pitfalls that came when we ask the question: “are we able to make the Dutch healthier by smart using of the available data”


Marcel van Kerkhoven General practitioner
Jochem van Hall Managing Partner I-Logos
Sebastiaan van Sandijk Associate I-Logos Network

  1. Welcome to the UDC’s. Let’s go beyond Statistics

An Urban Data Center (UDC) is a cooperation between a municipality or a group of municipalities and the national statistics office (CBS). In this cooperation we aim to combine the best of both worlds to support local policies with data and facts, making the municipalities even more data-driven. Starting in 2016 in Eindhoven this novel idea turned to be a huge success with 10 of such cooperation’s established and more to come in the near future. What are the benefits for CBS and for a single municipality? What are the benefits for the community of UDC-municipalities? What is the benefit for the country as a whole?


Gladys Cool-Tummers, Senior-Advisor, City of Heerlen
Ruben Dood, Director of Statistical Services and Information at CBS

  1. Smart Cities meet Smart Farming

Digitalisation in agriculture has mainly focused on increasing efficiency and productivity for farmers, rather than developing sustainable food production systems with farmers. By mobilising tech savy and creative minds to agriculture, FarmHack.NL tries to use the full potential of data and technology to empower farmers and new value creation.


When it comes to innovation in agriculture, a lot is being said about the potential of agricultural technologies. Agricultural technology is making it easier to manage operations and better utilize resources. But the emphasis lies on issues like cost price, efficiency and scale.


FarmHack.NL is a catalyst for solutions and innovations in the agricultural and farming sector. We mobilize coders, developers, creatives and domain experts to tackle IT challenges that farmers are facing. We help build new data driven partnerships to create new value propositions. We believe that we connect smart cities and smart farming practices, we can help unleash innovation that addresses issues like clean soils, clean air, renewable energy, sustainable food production systems and quality of life.


Anne Bruinsma, Co-founder, Farmhack

  1. Datafication a a new source for business value

The province of North-Brabant and the Brabantse Ontwikkelings Maatschappij have recognized datafication as a new source for business value. They are in the process of developing new policies to help entrepreneurs to yield the benefits of this new data driven economy to the full extend. To this end, we have conducted a thorough research to identify the awareness and needs of companies in the face of this new economy. At this roundtable, we will present the findings of our Smart Data Study. Furthermore, we will explain the next steps we intent to take.

Ruben Kolfsschoten, Program Manager Digital, BOM

  1. The Citizen of Tomorrow – a Data-Managed ‘Cyborg’ or a Self-Data Manager?

Lyon Showcase to lead the path on Self-Data
If an organization can use your data as a person, so should you as a citizen”. With this in mind, Lyon decided to be the experimental testbed of a nationwide project designed by the Fing (France’s foremost independent Think/Do Tank on digital transformations). Launched in 2012, ‘MesInfos’ project explores and implements the Self Data concept, enabling private citizens to recapture their personal data collected by public and private actors, and acting upon them. We call it Self Data: the collection, use and sharing of personal data by and for individuals, under their complete control and designed to fulfil their own needs and aspirations. In 2016, ‘MesInfos’ project went live in Lyon, and empowered 2,700 testers to actually deal with the retrieved data and enjoy services to gain usage value from their data (e.g. services to better manage their habits, improve one’s self-knowledge, etc.).


Cedric Grignard, SVP New Business & Innovation, City of Lyon

  1. Digital principles and a smart city platform: working on an attractive city center

There are parties investing in the city center of Eindhoven and a lot of plans and initiatives to make down town Eindhoven more attractive, using innovative technology. In this round table we will show how we develop, in a multiple helix cooperation, smart connections and a safe and sound digital infrastructure and invest in the use of human driven data to contribute to Eindhoven city center as the international hotspot.


Guus Sluijter, Strategic Advisor Eindhoven, Olha Bodanrenko, Strategic Advisor Eindhoven.

  1. The people in Eindhoven

What if we can use data to determine the needs of our citizens?
We conducted a cluster analysis as a first step in creating an honest picture of Eindhoven. Help us think outside the box to enrich this approach to serve our citizens even better.


Vera Winthagen, Strategic Design Consultant, Eindhoven
Niky Van Geffen, Researcher Urban Data Center

  1. Who do we name our streets after? We analyzed all street names of Amsterdam to find out.

Street names often symbolize things we love, honor, or find historically significant. Our project started with the question: what people do we name our streets after? What did they do to deserve having a street named after them? When did they live? We focused on a single city: Amsterdam. We looked at the names of 4983 streets, 581 bridges and 89 parks. To avoid having to manually process this list of information, we wrote a script to answer divers questions. The results give insight in the history of Amsterdam and the Netherlands, and highlights the various subjects that have been found important by society over the ages.


Leon de Korte, Designer at the Correspondent
Sara Maria Sprinkhuizen, Data analist en Visualisator

  1. The impact of Geo Data for municipalities: and how about the goverance?

    Frederika Welle Donker, Associate Professor, TU Delft

Break Out Session in Eindhoven Room 1

Datapilot Urban Air Quality and Mobility

The Dutch Ministry for Infrastructure, Water Management and Public Works organized a data pilot in order to explore potential policy relevance of a myriad of self-generated data on air quality, transport and weather. Various datalabs were challenged to predict real-time urban air quality based on other big data. Swiftly the datalabs paired with other relevant experts and regional parties to determine their scope. Within a few months not only had they tackled the challenge, but they also had gathered useful insights in air quality sensor behavior, traffic patterns, pollutions sources and health effects. Collateral revenues included lessons on machine learning, interdisciplinary cooperation and technical barriers to meaningful connection of data from various sources. Several cities have shown great interest to give follow-up to this experiment.


Martijn Koole, Data Scientist, Ministry of Infrastructure and Water Management
Sjoerd Hoornstra, Program Manager IT Project, Ministry of Infrastructure and Environment
Bob Groot, Project Manager CBS


14.40 – Keynote Speech – The impact of Big data on organized crime
  • How Big data combats organized crime
  • The latest development
  • Practical examples

Prof. dr. P.E.W.M. Pieter Tops, Professor University of Tilburg, Former Board Member Police Academy

15.05 – We create the ultimate innercity experience ourselves

Unoccupied buildings, garbage on the streets, disadvantaged neighborhoods, almost every city has its weaknesses. But that is no longer necessary. And IoT can play a very important role in this too. This safe, friendly and clean inner city is in your own hands and within reach!

Peter Manolesque, M2M Global  Business Development at Vodafone

15.25 – Den Bosch Driven by Data: Happiness as a Goal

Jack Mikkers, Mayor City of Den Bosch

15.45 – Network break
16.15 – Session Round 3
16.40 – Session Round 4
Choose the session which fits your interests best

How to solve poverty, safety, and health challenges with data

What if cities can predict crime and poverty>
Moderator: Bart Rosseau, Chief Data Officer, City of Ghent


16.05  – Data Case Rotterdam: Machine Learning in the social sector

Can data science provide a more effective supervision on social benefits? The answer is yes!

Hear the experiences of Rotterdam and their lessons learned with the development of a predictive risk model, based on machine learning.


Willy Groenewold, Coordinator Information Driven Policy, City of Rotterdam

Laury van Bedaf, Data Scientist, Accenture

16.35 – How data can predict Crime?

Hear the approach and practical outcomes of several cases in Brabant and Zeeland in which they used data to predict and prevent crime in cities.
Alexander van Middendorp, Liaision Officer Intelligence and undermined crime, Taskforce Brabant & Zeeland

How to solve city planning and mobility challenges with data

No more traffic causalities and depopulation of city areas by opening up data!
Moderator: Milo van der Linden, Chairman Code For NL


16.15 – Urban spatial analyses – creating a time-space window on the city

Connecting data, maps and analytics. How geography goes beyond data and reveals patterns, trends and insights in urban social issues like liveability and safety in neighborhoods.
Rianne van Lomm, Senior Analyst, city of Eindhoven
Bert Vermeij, Senior Consultant, Esri Nederland

16.40 – How to start with Big Data? A practical approach to use data science for city safety & security in 5 days

 Jurriaan Souer, Co-founder Shinto Labs

More information
Shintō Labs has developed the Shintō Design Sprint which is an approach to help organizations start with Big Data. This Design Sprint uses concepts from design thinking and the lean startup and delivers practical results within 5 days. We detail our city safety & security project with a focus on data sources, algorithms
and potential privacy concerns.

The Changing roles of government and citizens – Who owns the data?

More power for the citizens by opening up data!
Moderators: Guus Sluijter and Olha Bondarenko, CIO Department, City of Eindhoven


16.05 – European Data Case: DECODE “Giving People Ownership of their personal data”

Safia Akkus, Innovation Officer AI, CTO Innovation Team Amsterdam, City of Barcelona

More information
The DECODE project is a consortium of 14 EU partners. An experimental project to develop practical alternatives to how we use the internet today – four European pilots will show the wider social value that comes with individuals being given the power to take control of their personal data and given the means to share their data differently.


16.35 –  Data-Driven Policy-Making at Municipal Government Level
  • Needs and challenges of public administrations
  • Potential technologies and methodologies available for municipalities
  • Major research challenges to be addressed
  • Best practices and application cases at municipal government level

Francesco Mureddu, Associate Director at The Lisbon Council – The Think Tank for the 21st Centure


17.05 – Inspiring Closing Speech by Chris Dancy – The most Connected Man of the World!

Chris is touted as “the Most Connected Human on Earth,” and the world is watching those connections carefully. He is utilizing up to 700 sensors, devices, applications, and services to track, analyze, and optimize his life–from his calorie intake to his spiritual well-being. This quantification enables him to see the connections of otherwise invisible data, resulting in dramatic upgrades to his health, productivity, and quality of life.

More information
Since his first appearance in TechCrunch in 2013, Chris Dancy has continued to create a global conversation around technology, social connections, and our ever-more-digitized lives. His story has been disseminated by media outlets in 21 countries, and he has made multiple appearances on radio, podcasts, and television shows. In January 2016, Showtime debuted Dark Net, a documentary series exploring Dancy’s digital world. 
17.35 – Closing of the Beyond Data event 2018
Time for drinks and bites!


More information about the event

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