Fred Buining: “That change will be the result of many projects undertaken by many companies”

Fred Buining: “That change will be the result of many projects undertaken by many companies”

Fred BuiningInterview with Fred Buining, Technology Director EU Logic Supply, about Internet of Things, the biggest threats and In which areas the impact of Internet of Things will be more visible in the upcoming years.

The internet of things is ‘only’ the superhighway with connected devices that generate data and receive data, impressive in it’s size and growth but still only lot’s of devices and lot’s of data, big data


To what extent can the Netherlands come along with the acceleration in innovation that is taking place right now?

In the Netherlands we have the critical mass to accelerate; we specifically have more than a sufficient supply of :
1) a wide range of software developers;
2) high-end manufacturing/production (food, pharmaceuticals, automotive, agriculture, transportation, chemicals, healthcare) for large scale IOT implementation and showcasing;
3) substantial high performing SME’s for small scale and/or partial implementation;
4) a national culture and history of excellence in logistical integration and optimization over the complete value chain.

I see no reason to not accelerate.

Internet of Things: myth, bust or life changer?

Life changer. In my presentation I will briefly point to the technology trends that are creating a perfect storm for rapid and high impact change in Industry and society. 10 years from now you will look back at your business and manufacturing processes and laugh about the current belief “we were achieving operational excellence without machines ‘talking’ and interacting dynamically”

How do you personally stand towards the Internet of Things?

The internet of things is ‘only’ the superhighway with connected devices that generate data and receive data, impressive in it’s size and growth but still only lot’s of devices and lot’s of data, big data. I am more interested in the how we will start redefining our business and manufacturing processes to interact autonomously with help of computer hardware and that data, that is Industry 4.0.

Who inspires you about M2M-technology and Internet of Things?

I gain a lot of insight from the the showcase projects that leading manufacturers Bosch, Siemens, ABB, Ericsson etc. are sharing. The list is endless, similar to the thank you list of Oscar winners. But what inspires me the most are the SME’s who are building this future, one project at a time, one application at a time. I will share a few of those projects in my presentation and hope to empower the audience to take action on the scale that fits their ambition, needs and budget and thus contribute to building this ‘Industry 4.0’ together with us.

In which areas will the impact of Internet of Things be more visible?

I think many of the above mentioned companies will try to make a name for themselves with overwhelming showcase projects that will be mentioned and referenced in the media in the coming years. But I think that is not the visibility we will remember 10 years from now. Industry 4.0 allows us to dynamically optimize the management of a complex world for costs, profits and risks. The complexity that needs to be managed are market areas such as Pharmaceuticals, Healthcare, Security and Surveillance, Traffic and Transport, Agriculture and Food Production. We will see impressive change over the whole value chain of those markets. That change will be the result of many projects undertaken by many companies.

What is the biggest threat?

Machines only allow us to define a certain balance between costs, profits and risks of managing complexity. The biggest threat is that technologists make us believe that machines can dynamically manage a complex world better than humans. That is not the case. I am an advocate for Industry 4.0 and IOT and keeping accountability with our managers and leaders.

What role does Internet of Things play in the upcoming years?

The IOT and Industry 4.0 will be built from the ground up. The bottleneck is not in the technology, neither hardware nor software because that is and will continue developing at an incredible speed. The main role lies with the system integrators and end customers (businesses and manufacturing). I invite you to come to my presentation and by the end of it….you probably will understand why.


Meer informatie?

internet of things congresDe opkomst van Internet of Things (en daarmee M2M communicatie) heeft een grote strategische impact voor veel bedrijven in Nederland. Dit biedt natuurlijk kansen voor ondernemers om nieuwe producten te ontwikkelen. Het zal echter ook een uitdaging zijn voor het huidige business model van bedrijven. Het tweede strategische Internet of Things congres in Nederland dat zich richt op deze ondernemers en bedrijven die zich nu al bezig houden met het onderwerp, zal op 6 april 2016 plaatsvinden. Fred Buining is een van de sprekers van het Internet of Things Event.

 

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